"Phatic posts (or small talk) in communication processes online are very meaningful because they indicate and imply social recognition, online intimacy by sharing our thoughts and feelings with others, as well as the sociability in online communities. Phatic posts potentially denote a lot more substance and weight to them than the content itself suggests. We may conclude that, in the phatic communication context, the content itself may not be relevant but the “keeping in touch” signal it delivers is crucial."

-

- Danica Radovanovic,  Phatic Posts: Even the Small Talk Can Be Big via Scientific American

Small talk is big again.

(via stoweboyd)

(via worsethandetroit)

Source: blogs.scientificamerican.com
  1. choucroute reblogged this from un
  2. aurora reblogged this from emergentfutures
  3. notevensurewhy reblogged this from worsethandetroit
  4. varanine reblogged this from notational
  5. thegreatgodum reblogged this from worsethandetroit
  6. worsethandetroit reblogged this from notational
  7. metroidoftime reblogged this from emergentfutures
  8. shadowsonthesun reblogged this from emergentfutures
  9. bytimkim reblogged this from emergentfutures
  10. un reblogged this from emergentfutures
  11. notational reblogged this from emergentfutures
  12. emergentfutures reblogged this from stoweboyd
  13. ahandsomestark reblogged this from stoweboyd
  14. This was featured in #Tech
  15. tumblngthru reblogged this from stoweboyd
  16. luna-purrus said: That’s amazing! What a fresh perspective.
  17. stoweboyd posted this